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As a General Rule,the Higher the Level of Selectivity of Distribution

Question 24

Multiple Choice

As a general rule,the higher the level of selectivity of distribution:


A) The greater the emphasis on selection.
B) The less the emphasis on selection.
C) The lower the emphasis on finding prospective channel members.
D) The fewer the criteria used in selection.
E) The more crucial the need to place products in all appropriate outlets.

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