Which of the Following Statements About Channel Member Selection Criteria

Multiple Choice

Which of the following statements about channel member selection criteria lists is true?

A) Channel member criteria lists rarely are used in practice.
B) Generalized lists of criteria such as those of Pegram and Shipley are useless to the channel manager.
C) Once a company develops a list of criteria, it should not be changed.
D) A changing environment may require the firm to alter its emphasis.
E) A single criteria list is adequate for a firm under all possible conditions.