The Main Channel Management Issue in Product Line Expansion and Contraction

Multiple Choice

The main channel management issue in product line expansion and contraction strategies is:

A) To balance trading up and trading down strategies.
B) Trying to gain channel member support for reshaped product lines.
C) Getting channel members to participate in product design.
D) Convincing the channel members to accept a smaller product line.
E) Speeding up shipments of the new product line so channel members will be able to sell it faster.