Multiple Choice
During the growth stage of the product life cycle,two overriding issues for channel management are:
A) Providing for adequate product availability and considering changes in channel structure.
B) Monitoring competitive products and dropping poorly performing channel members.
C) Providing heavy promotional support and changing the channel structure.
D) Monitoring competitive products and providing for adequate product availability.
E) Educating channel members and evaluating their performance.
Correct Answer:
Verified
Correct Answer:
Verified
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