A Product Differentiation Strategy Includes All of the Following Except

Multiple Choice

A product differentiation strategy includes all of the following except:

A) It is based on differences in physical characteristics.
B) It is intended to get consumers to perceive a significant difference.
C) It can require channel member cooperation in the way the product is displayed, sold and serviced.
D) Prices to consumers may be higher.
E) Gross profit margins will increase through the life of the product.