Manufacturers Have to Exert a Lot of Effort to Gain

Multiple Choice

Manufacturers have to exert a lot of effort to gain channel member acceptance of new products because of all the following except:

A) There are far more new products than shelf space to hold them.
B) Channel members have hard data on product profitability.
C) Shelf space is an asset channel members can "sell" to manufacturers.
D) Channel members want salable items.
E) Manufacturers are experts in identifying what customers want.