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If a Powerful Manufacturer,an Industry Leader with Exceptionally Strong Brand

Question 33

Multiple Choice

If a powerful manufacturer,an industry leader with exceptionally strong brand loyalty from final customers,offers channel members margins they perceive to be inadequate,the channel members are likely to do all of the following except:


A) Immediately drop the product from their product line.
B) Promote their own private-label brands.
C) Seek out other suppliers.
D) Establish a private label brand.
E) Tolerate the situation, but only in the short run.

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