Multiple Choice
Which of the following statement pertaining to "special pricing deals" is false?
A) Special pricing deals include discounts, enhanced quantity discounts, and free goods.
B) Generally special pricing deals enhance brand equity.
C) Many consumers have been conditioned to expect special pricing deals.
D) The purpose of special pricing deals is to stimulate sales of the manufacturer's products.
E) Often retailers come to view price deals as the normal state of affairs.
Correct Answer:
Verified
Correct Answer:
Verified
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