The Consumer Decision- Making Process Is Not Always Linear Like

Multiple Choice

The consumer decision- making process is not always linear like the arrows suggest. Each of the following statements adds to this argument that EXCEPT:

A) Consumers may backtrack to a previous stage as information is acquired.
B) The process is more continuous, as postpurchase evaluation may lead to prepurchase anticipation at some point in the future.
C) The process is actually a meandering journey, with consumers going from store-to-store to get the best deals.
D) Mobile technology allows consumers to experience all stages anywhere at any time.