Yonique Was a Beverage Made from Yogurt

Multiple Choice

Yonique was a beverage made from yogurt. It was similar in consistency to a milkshake, but made with yogurt instead of milk. Even though its marketers tried to use marketer-induced need recognition, the product failed in large measure because:

A) consumers do not engage in novelty-seeking behaviour
B) consumers did not see a need for the product
C) need recognition does not occur with new products
D) marketers cannot induce need recognition