Multiple Choice
An external information search might include each of the following EXCEPT:
A) past outcomes from using the brand
B) advertising and/or salespeople
C) the opinions of friends and relatives
D) print media
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q58: Marketers try to positively influence consumers' evaluation
Q59: The consumer decision- making process is not
Q60: A _is a felt need that is
Q61: According to Abraham Maslow's hierarchy of needs
Q62: Marketers strive to develop and maintain brand
Q64: segmentation divides consumers into groups according to
Q65: Four Seasons Hotels offer their guests a
Q66: Psychographic segmentation considers each of the following
Q67: refers to relatively homogeneous divisions in a
Q68: The brand image that Coca-Cola's recent slogans