Multiple Choice
Division of the market based on age, sex, family size, income, and other measurable characteristics is known as:
A) quantified aggregation
B) lifestyle aggregation
C) demographic segmentation
D) psychographic segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q70: An ad for Nivea skin cream which
Q71: Concrete outcomes of product usage that are
Q72: Simplified decision rules such as "Always buy
Q73: is the complexity of learned values, norms,
Q74: Every afternoon at about 3 o'clock, Neil
Q76: Advertising for Hilton Hotels tells consumers they
Q77: Consumers are considered to be in "active
Q78: is the process by which an individual
Q79: Jeff runs several times a week and
Q80: The level of need which a particular