Multiple Choice
Concrete outcomes of product usage that are tangible and directly related to product performance are:
A) experiential benefits
B) functional benefits
C) evaluative proofs
D) psychological benefits
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q66: Psychographic segmentation considers each of the following
Q67: refers to relatively homogeneous divisions in a
Q68: The brand image that Coca-Cola's recent slogans
Q69: Ads for consumer finance companies are often
Q70: An ad for Nivea skin cream which
Q72: Simplified decision rules such as "Always buy
Q73: is the complexity of learned values, norms,
Q74: Every afternoon at about 3 o'clock, Neil
Q75: Division of the market based on age,
Q76: Advertising for Hilton Hotels tells consumers they