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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Concrete Outcomes of Product Usage That Are Tangible and Directly
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Concrete Outcomes of Product Usage That Are Tangible and Directly

Question 71

Question 71

Multiple Choice

Concrete outcomes of product usage that are tangible and directly related to product performance are:


A) experiential benefits
B) functional benefits
C) evaluative proofs
D) psychological benefits

Correct Answer:

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