Multiple Choice
An ad for Nivea skin cream which is used by women states that the cream allows you to "give your skin back its own wrinkle control." This ad is using __________segmentation.
A) benefit sought and demographic
B) psychographic and behaviouristic
C) demographic and psychographic
D) behaviouristic and benefit sought
Correct Answer:
Verified
Correct Answer:
Verified
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Q67: refers to relatively homogeneous divisions in a
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