Every Afternoon at About 3 O'clock, Neil Buys a Cold

Multiple Choice

Every afternoon at about 3 o'clock, Neil buys a cold drink. He either buys a Coca-Cola, a Mountain Dew, or a Minute Maid lemonade. He will not buy any other brand or type of soft drink because the three drinks make up his:

A) subliminal choices
B) evoked set
C) decision criteria
D) brand attribution list