Multiple Choice
Lester's Smoked Meat is very popular in Montreal, but not as popular in the rest of Canada. Given this information, Lester's should use _ segmentation.
A) geographic
B) behaviouristic
C) personality
D) demographic
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q1: The fact that some consumers want a
Q3: Most of the purchase decisions made by
Q4: Reference group members play many roles in
Q5: _refer to specific events or outcomes that
Q6: Oftentimes, changes in one's life lead a
Q7: segmentation has been increasingly accepted with the
Q8: The headline for the Allstate Flood Insurance
Q9: The Energizer bunny, the golden arches of
Q10: Lower level needs such as hunger and
Q11: Psychographic segmentation considers values and lifestyle attributes