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    Jenna Sees a Commercial for a New Brand of Toothpaste
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Jenna Sees a Commercial for a New Brand of Toothpaste

Question 47

Question 47

Multiple Choice

Jenna sees a commercial for a new brand of toothpaste. She decides to consider it the next time she goes to the drug store. This is an example of which behavioural objective?


A) retrial
B) sampling
C) intent to purchase
D) brand awareness

Correct Answer:

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