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    Exam 19: Advertising Testing: Concept and Communications Tests
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    Which of the Following Is NOT Recommended When Writing a Concept
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Which of the Following Is NOT Recommended When Writing a Concept

Question 21

Question 21

Multiple Choice

Which of the following is NOT recommended when writing a concept?


A) use puffery
B) avoid exaggeration
C) avoid salesmanship
D) present the core idea simply
E) present the core idea realistically

Correct Answer:

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