True/False
A concept test headline should closely resemble the headline that will be used in the final advertisement.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: The following may or may not describe
Q16: Why is it important to be single-minded
Q17: A (n)_ is a storyboard on film
Q18: Consider the two statements shown below.<br>I.Concept tests
Q19: A _ focuses on messages and message
Q21: Which of the following is NOT recommended
Q22: Why are the initial questions in a
Q23: A concept test _ succinctly summarizes the
Q24: Think about concept and communication tests.When exploring
Q25: When preparing body copy for a concept