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  3. Study Set
    Advertising Research Theory and Practice
  4. Exam
    Exam 17: Segmentation
  5. Question
    VALS Is an Example of a Syndicated ________ Segmentation
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VALS Is an Example of a Syndicated ________ Segmentation

Question 38

Question 38

Multiple Choice

VALS is an example of a syndicated ________ segmentation.


A) psychographic
B) demographic
C) geodemographic
D) life stage

Correct Answer:

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