True/False
Variables used in segmentation research fall into one of four broad categories.These categories are: demographics,geography,psychographics,and relevant attitudes/behaviors.
Correct Answer:
Verified
Correct Answer:
Verified
Q31: According to VALS,_ are successful,sophisticated,take-charge people with
Q32: A successful segmentation study results in groups
Q33: Questionnaire pilot or pretesting is not recommended
Q34: When conducting segmentation research,_ variables are used
Q35: VALS includes three primary motivations that matter
Q37: According to VALS,the Achievement-oriented group consists of
Q38: VALS is an example of a syndicated
Q39: Mediamark and Experian Simmons both report an
Q40: Briefly describe four criteria that advertisers use
Q41: Consider the different types of variables shown