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    Marketing Study Set 1
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    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Refers to the Unique Psychological Characteristics That Distinguish a Person
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________ Refers to the Unique Psychological Characteristics That Distinguish a Person

Question 96

Question 96

Multiple Choice

________ refers to the unique psychological characteristics that distinguish a person or group.


A) Personality
B) Lifestyle
C) Status
D) Attitude
E) Role

Correct Answer:

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