Multiple Choice
Port Orleans Shipping markets different services to the tourism, defense, and trade segments. The firm designs separate offers for each segment based on their needs. This approach is called ________ marketing.
A) concentrated
B) differentiated
C) individual
D) mass
E) local
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Niche marketing offers smaller companies an opportunity
Q82: The marketing manager at Frizzles' Eateries targets
Q83: Danko International is a multinational company that
Q84: Companies are likely to gain _ through
Q85: Eastline, a manufacturer of outdoor patio furniture,
Q87: The marketing manager of Refresh Inc., a
Q88: The full positioning of a brand is
Q89: When an effective program can be designed
Q90: Business and consumer marketers use many of
Q91: Which of the following is true of