Rad, a Manufacturer of Luxury Watches, Charges a Higher Price

Multiple Choice

Rad, a manufacturer of luxury watches, charges a higher price for its products than its competitors. Despite the high prices, the brand is popular among customers for its quality and service in comparison to cheaper alternatives available in the market. In this case, Rad offers a(n) ________ value proposition.

A) more-for-more
B) more-for-the-same
C) more-for-less
D) all-or-nothing
E) same-for-less