Multiple Choice
Consider the following magazine media schedule as you answer the questions below.
* Target population: 100,000
** those who did not read either of the other two magazines
-How many unduplicated readers are there for the three magazines?
A) 22,000
B) 66,000
C) 110,000
D) 150,000
E) 176,000
Correct Answer:

Verified
Correct Answer:
Verified
Q44: What concept refers to the amount of
Q45: Media buyers must bargain for _,the locations
Q46: Due to pass-along readership,circulation and readership are
Q47: Consider the following magazine media schedule as
Q48: Wasted reach is the number of people
Q50: For media planners,information provided by various media
Q51: _ describe what a company wants to
Q52: Other than timing,what are two important scheduling
Q53: Which of the following companies uses devices
Q54: Magazines and newspapers have clearly set production