Multiple Choice
Other than timing,what are two important scheduling strategies?
A) duration and continuity
B) CPM and CPP
C) reach and frequency
D) impressions and ratings
E) carryover and flighting
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q47: Consider the following magazine media schedule as
Q48: Wasted reach is the number of people
Q49: Consider the following magazine media schedule as
Q50: For media planners,information provided by various media
Q51: _ describe what a company wants to
Q53: Which of the following companies uses devices
Q54: Magazines and newspapers have clearly set production
Q55: With the current trend toward using other
Q56: A media kit provides information about the
Q57: Which principle refers to adding frequency to