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    Advertising and IMC Study Set 2
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    Exam 15: Media Planning and Negotiation
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    For Media Planners,information Provided by Various Media Is More Useful
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For Media Planners,information Provided by Various Media Is More Useful

Question 50

Question 50

True/False

For media planners,information provided by various media is more useful than independently gathered research because it better reflects the true value of the medium to advertisers.

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