Multiple Choice
Why would anyone want to use fear in a commercial?
A) Advertisers find it increases sales by appealing to cognitively based attitudes.
B) Advertisers want to grab the attention of the target audience.
C) Advertisers do not use fear unless mandated by the government.
D) Scaring people into healthy behaviors is highly effective.
Correct Answer:
Verified
Correct Answer:
Verified
Q91: Your parents choose to purchase life insurance
Q92: Behavior change that occurs after careful analysis
Q93: Attitude inoculation is the process of making
Q94: You are asked to create a persuasive
Q95: According to the brief social history of
Q97: On the campus of the University of
Q98: It can be tricky to use fear-arousing
Q99: "I like sex, but not enough to
Q100: _ is a way to increase resistance
Q101: The logical, fact-based approach is used in