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The __________ Model of Persuasion Asserts That Attitudes May Change

Question 106

Multiple Choice

The __________ model of persuasion asserts that attitudes may change because people attend to the merits of an argument, or because they use such cognitive shortcuts as "The faster a person talks, the more she knows about the issue."


A) elaboration likelihood
B) Yale
C) self-perception
D) heuristic-systematic

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