"Feel Great

Multiple Choice

"Feel great. Smell great," goes the warm, lilting theme song of a television ad for perfume, as the model dances through a field of flowers. Why would this ad be most likely to work?

A) These ads convincingly demonstrate the good performance of the perfume at covering odor.
B) One-sided messages are more effective with social identity products.
C) Cognitive appeals work best with most consumer products.
D) Emotional appeals work well with social identity products.