According to the Elaboration Likelihood Model in Your Textbook, One

Multiple Choice

According to the elaboration likelihood model in your textbook, one reason that product placement is so successful as an advertising technique is that __________.

A) when it is used, people don't try to defend themselves against the influence
B) it increases the frequency of exposure to ads
C) it makes the source appear more credible
D) it makes the source appear more likeable