Multiple Choice
You are watching your favorite movie, about a renegade vigilante trying to escape from the police. Suddenly, your brother says, "I guess Dodge sent some money to the producers." You then notice that all of the cars in the exciting car chase are manufactured by Dodge. Dodge has used __________ in hopes of influencing your next car purchase.
A) brand merchandising
B) explicit advertising
C) product placement
D) subliminal messaging
Correct Answer:

Verified
Correct Answer:
Verified
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