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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 9: Marketing Channels and Channel Mapping
  5. Question
    Businesses Exercise Greater Control Over Service Quality When They Use
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Businesses Exercise Greater Control Over Service Quality When They Use

Question 22

Question 22

True/False

Businesses exercise greater control over service quality when they use direct marketing channels to market their goods.

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