Multiple Choice
Paterson Inc.is a business that purchases computers,printers,modems,fax machines,software,and telecommunications equipment from several manufacturers and markets them as complete (bundled) customized systems to small businesses to meet their specific needs.What type of channel intermediary is Paterson Inc.?
A) wholesaler
B) value-added reseller
C) original equipment manufacturer
D) sales agent
E) distributor
Correct Answer:
Verified
Correct Answer:
Verified
Q12: Which of the following statements is true
Q13: A channel system should enhance customer value
Q14: Office Services Inc.uses a direct sales force
Q15: Calculate the total number of manufacturers,if 15
Q16: Which of the following is the best
Q18: If there are 20 manufacturers and 500
Q19: Which of the following types of marketing
Q20: Which of the following is an example
Q21: The net price a business can derive
Q22: Businesses exercise greater control over service quality