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    Market Based Management
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    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    Compare and Contrast the Different Ways in Which New Brand
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Compare and Contrast the Different Ways in Which New Brand

Question 21

Question 21

Essay

Compare and contrast the different ways in which new brand names are created and provide an example of each.

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(1)Functional names - functional names a...

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