Unilever Has Over 10 Personal Care Brands,each with a Unique

Multiple Choice

Unilever has over 10 personal care brands,each with a unique focus and product positioning strategy.Buyers would not know that Unilever is the manufacturer of a specific brand unless they looked closely at the small print on the package.This is an example of using a ________ branding strategy.

A) company name only
B) brand name only
C) company and brand name
D) brand and subbrand name
E) company,brand,and product name