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  3. Study Set
    Market Based Management
  4. Exam
    Exam 5: Market Segmentation and Segmentation Strategies
  5. Question
    The Purpose of Needs-Based Segmentation Is to Offer Product Benefits
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The Purpose of Needs-Based Segmentation Is to Offer Product Benefits

Question 6

Question 6

True/False

The purpose of needs-based segmentation is to offer product benefits that satisfy the needs of target customers.

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