Multiple Choice
The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior.
A) mass-personalization
B) decentralization
C) mass-market
D) core-segment
E) sub-segment
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Both consumers and businesses have market needs,and
Q3: Vermont Home Builders conducted a study of
Q4: Which of the following forces that shape
Q5: A(n)_ strategy presents a generic value proposition
Q6: The purpose of needs-based segmentation is to
Q7: Which of the following customer relationship marketing
Q8: A(n)_ includes all the key elements of
Q9: Which of the following is a lifestyle
Q10: Dynamo Inc. ,a motor company,started by selling
Q11: Number of employees,sales volume,number of locations,years in