Multiple Choice
Vermont Home Builders conducted a study of the customers in the housing sector,which revealed that there are seven kinds of buyers,each a little different and each differently profitable.Vermont Home Builders decided to focus their attention on the three most profitable segments.In this example,Vermont Home Builders uses which of the following market segmentation strategies?
A) mass-market strategy
B) niche-segment strategy
C) adjacent-segment strategy
D) multi-segment strategy
E) subsegment strategy
Correct Answer:
Verified
Correct Answer:
Verified
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