Which of the Following Is True of Needs-Based Market Segments

Multiple Choice

Which of the following is true of needs-based market segments?

A) Relevant demographics that cause differences in needs include investments,size of investment portfolio,and portfolio diversification.
B) To make the segments actionable,the observable demographics and behaviors have to be determined.
C) The main advantage is that individual customers who fall into each segment can be identified.
D) The main disadvantage is that the segments are not directly based on specific customer needs.
E) The usage behaviors that cause differences in needs include income and assets.