Multiple Choice
Differences in values,attitudes,and interests are examples of ________ forces shaping consumer needs.
A) demographic
B) lifestyle
C) usage behavior
D) geographic
E) firmographic
Correct Answer:

Verified
Correct Answer:
Verified
Q29: For a segment marketing mix strategy to
Q30: When differences in customer needs are small
Q31: Lifestyle forces that shape customer needs and
Q32: Which of the following is true of
Q33: Which of the following is true about
Q35: The ultimate goal of a customer relationship
Q36: Mass-customization differs from mass-personalization in that mass-customization
Q37: Business sophistication,growth orientation,innovativeness,technology,and decision making are all
Q38: In the context of customer relationship management,every
Q39: Compare and contrast the three types of