Which of the Following Is True About Customer Relationship Marketing

Multiple Choice

Which of the following is true about customer relationship marketing?

A) It is more focused on what happens before a customer is acquired.
B) It aims to develop a short-term customer relationship to lower the cost of marketing.
C) It has the same meaning as customer relationship management.
D) It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high.
E) It is a range of one-on-one relationship marketing programs based on the level of company and customer value.