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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 15: Marketing Metrics,performance,and Strategy Implementation
  5. Question
    Customer Awareness,interest,product Trial,and Customer Satisfaction and Dissatisfaction,along with Perceptions of Relative
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Customer Awareness,interest,product Trial,and Customer Satisfaction and Dissatisfaction,along with Perceptions of Relative

Question 22

Question 22

True/False

Customer awareness,interest,product trial,and customer satisfaction and dissatisfaction,along with perceptions of relative product quality,service quality,and customer value,all serve as forward-looking marketing metrics.

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