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  2. Topic
    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 15: Marketing Metrics,performance,and Strategy Implementation
  5. Question
    Which of the Following Is a Backward-Looking Market Metric
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Which of the Following Is a Backward-Looking Market Metric

Question 23

Question 23

Multiple Choice

Which of the following is a backward-looking market metric?


A) customer awareness
B) market share
C) product trial
D) customer satisfaction
E) perceptions of relative product quality

Correct Answer:

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