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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 15: Marketing Metrics,performance,and Strategy Implementation
  5. Question
    The Net Marketing Contribution and Marketing and Sales Expenses of a Business
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The Net Marketing Contribution and Marketing and Sales Expenses of a Business

Question 19

Question 19

Multiple Choice

The net marketing contribution and marketing and sales expenses of a business are $2 million and $725,000,respectively.Calculate the margin per unit if the business produces 100,000 units.


A) 27.2%
B) 13%
C) 31.6%
D) 8.9%
E) 22%

Correct Answer:

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