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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 15: Marketing Metrics,performance,and Strategy Implementation
  5. Question
    Calculate the Marketing Expense Variance,if the Actual Marketing Expense and Marketing
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Calculate the Marketing Expense Variance,if the Actual Marketing Expense and Marketing

Question 18

Question 18

Multiple Choice

Calculate the marketing expense variance,if the actual marketing expense and marketing expenses estimated in the plan are $98,000 and $80,000,respectively.The actual percentage of sales is 15%.


A) $27,000
B) $1,800
C) $2,700
D) $18,000
E) $270,000

Correct Answer:

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