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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 14: Consumer Decision Making and Diffusion of Innovations
  5. Question
    The ________ Consists of Brands the Consumer Excludes from the Purchase
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The ________ Consists of Brands the Consumer Excludes from the Purchase

Question 75

Question 75

Multiple Choice

The ________ consists of brands the consumer excludes from the purchase consideration because they are felt to be unacceptable.


A) inert set
B) inept set
C) emotional set
D) independent set
E) evoked set

Correct Answer:

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