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  3. Study Set
    Consumer Behavior Study Set 2
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    Exam 14: Consumer Decision Making and Diffusion of Innovations
  5. Question
    Ricky Had a Positive Experience When She Tried the New
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Ricky Had a Positive Experience When She Tried the New

Question 78

Question 78

True/False

Ricky had a positive experience when she tried the new cell phone from a well-known cell phone manufacturer, so she decides to regularly use the new cell phone. She is currently in the adoption stage of the innovation adoption process.

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