Multiple Choice
Matiyos never worried about life insurance when he was young and single. However, when Matiyos and Jermesha got married, he started thinking about life insurance, but didn't purchase any. When they had their first child and bought a house, Matiyos thought it was time to buy life insurance so Jermesha could afford their house if something did happen to him. Matiyos' situation is typical when it comes to life insurance sales. Recognizing this, life insurance companies should use _______ as a segmentation variable.
A) family life cycle
B) geographic variables
C) psychographic characteristics
D) behavioral factors
Correct Answer:
Verified
Correct Answer:
Verified
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