While Different Approaches to Segmentation Are Available to Marketers, Sometimes

Multiple Choice

While different approaches to segmentation are available to marketers, sometimes a combination of these approaches might be very effective. One such approach blends demographics, consumer lifestyle behavior, media usage, and shopping habits to place households into one of 66 identified segments. This approach is known as:

A) PRIZM.
B) psycho-demographics.
C) demo-geo segmentation.
D) multimedia classification system.